02Noida, India
KHYATI PANDE, 31
Founder & Designer of Itr by Khyati Pande


Itr by Khyati Pande
is a slow luxury fashion brand, embodying “essence.” Displaying the exquisite handwork of Indian craft clusters, each sustainable piece is part of a “story,” born out of Pande’s own memory and nostalgia. 
March 01, 2021

Interview by Joanna Nishimoto
Cover design by Marina Yagi
Cover image by Khyati Pande


“Clothing is, after all, like our second skin... It is a language, no matter how uniquely adorned or simplified, spoken and understood by all. ”


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Images courtesy of Khyati Pande
Left (top to bottom): Textiles at a craft cluster,“Winder Chaser” from Essentials, ”Katan wilk wrap dress” from White Noise, “Winkle” from Essentials, weavers centre in Karnataka
Right (top to bottom): “Wanderer” from Essentials, “Handwoven choga dress” from Essentials, “Sky formal jacket” from White Noise, weavers centre in Karnataka


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